While working on the new dot org property for the National Geographic Society we explored a number of seal options before landing on the digital badge seen on www.nationalgeographic.org.

Original patented ID from the early days of the Society.

Mark evolution iterations in both the Magazine and as Hubbard Award Medallions.

Considerations when approaching the identity retooling.

Early geometric shape exploration.

Preliminary badge sketches, lock-ups, and perspective globes.

Alternate geography studies.

Looking at the badge contrast when leveraging different background colors.

Final Badge grids and ID planning.

Other stylistic exploration for printed or physical IDs.