While working on the new dot org property for the National Geographic Society we explored a number of seal options before landing on the digital badge seen on www.nationalgeographic.org.
![nat-geo-legacy-badge](https://versed.kitchen/wp-content/uploads/2022/10/NGS_01.jpg)
Original patented ID from the early days of the Society.
![nat-geo-global-badges](https://versed.kitchen/wp-content/uploads/2022/10/NGS_02.jpg)
Mark evolution iterations in both the Magazine and as Hubbard Award Medallions.
![nat-geo-badge-retooling](https://versed.kitchen/wp-content/uploads/2022/10/NGS_03.jpg)
Considerations when approaching the identity retooling.
![nat-geo-badge-sketches](https://versed.kitchen/wp-content/uploads/2022/10/NGS_04.jpg)
Early geometric shape exploration.
![nat-gep-badge-sketches-hifi](https://versed.kitchen/wp-content/uploads/2022/10/NGS_05.jpg)
Preliminary badge sketches, lock-ups, and perspective globes.
![nat-geo-continent-globe-positioning-sketches](https://versed.kitchen/wp-content/uploads/2022/10/NGS_06.jpg)
Alternate geography studies.
![nat-geo-globe-sketches](https://versed.kitchen/wp-content/uploads/2022/10/NGS_07.jpg)
![more-nat-geo-globe-sketches](https://versed.kitchen/wp-content/uploads/2022/10/NGS_08.jpg)
Looking at the badge contrast when leveraging different background colors.
![nat-geo-pattern-refinement](https://versed.kitchen/wp-content/uploads/2022/10/NGS_09.jpg)
Final Badge grids and ID planning.
![new-nat-geo-badges](https://versed.kitchen/wp-content/uploads/2022/10/NGS_10.jpg)
Other stylistic exploration for printed or physical IDs.