A visual story of our early sketch concepts for our very own Kitchen's ID.
Early explorations making use of Versed's parent brand's sensibilities.
Pushing the concept further and taking direction inspiration from cooking / kitchen utensils.
Final "rough" lock-ups exploring Versed attribution lines and other design language.
Secondary symbol exploration with a wink to the versed "V" yet making it uniquely Kitchen.
Kitchen's open. More to follow.